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Pricing

Lose the meat,
not the nutrients.

Free for the first 10 swaps every month. Upgrade to Plus when you want unlimited swaps, the full gap-action plan, and your balanced day at a glance.

Free
See what changes
£0
forever
  • 10 searches per month
  • 1 best-match swap per search
  • Match score + macros + key micros
  • Cost comparison
  • Gap badges (no action plan)
  • Save up to 3 swaps
  • Recipe title + time only
Most popular
Plus
Know what to do about it
£29.99/year
£2.50/month, billed annually · save 37%
NHS & students: from £2.49/month
  • Unlimited searches
  • 3 ranked swap options + Compare
  • Full gap action plan + DIAAS explainer
  • Full recipe with timers + technique tips
  • Photo input (barcode + voice coming 2027)
  • Saved swaps unlimited + shopping list
  • Balanced day-plan + share image
Pro
Track your journeyComing 2027
£7.99/month
£59.99/year
  • Everything in Plus
  • Progress dashboard + monthly recap
  • 7-day meal plan (AI-generated)
  • Family / household scaling
  • Export plan as PDF
  • Apple Health / Google Fit sync

Cancel anytime. UK pricing (GBP). VAT included where applicable.

Questions? Email hello@optveg.app.

Pricing · OptVeg